Hair Customer Personas
Crafting customer personas to help the Mayvenn Hair startup understand the needs and motivations behind their hair-shopping customers better.
Project Overview
Mayvenn Hair, Inc. is an online e-commerce site that specializes in selling hair to customers, such as hair bundles, wigs, and more. At the time, the company only had assumptions and anecdotal data about who their customers were, with no UX customer personas that existed. My research study filled this gap, where I conducted 12 remote interviews with Mayvenn customers to help develop three (3) personas for the business. Here was the resulting impact:
- Insights were referenced by UX designers in their design work for product pages
- Influenced the company to expand assortment, such as having more color options and shorter looks (for older, career-upwards customers)
- Influenced the company to delve deeper in the area of provide custom wig services in their brick and mortar stores
COMPANY
Mayvenn
INDUSTRY
eCommerce / beauty
ROLE
UX Researcher
DURATION
Sept - Oct 2022
METHODOLOGY
Interviews, Survey